My politcally incorrect branding plan.

Here’s the thing, I know I shouldn’t mention politics where business & branding is concerned.

I *know* I should be more politically correct. But quite frankly, I don’t care. Or I do care somewhat, but I don’t let that stop me… I see icecaps are melting and still no one says anything through official channels. I don’t see any designers criticising Porsche for making their gas-guzzling 5.0L V8-engined Cayenne for example.

Yes I see all the other designers and creatives and their ‘approach’. And I think 99.9% simply prefer to remain silent.

But I don’t see too many designers with a science background. And my science background CANNOT allow me to sit idly by and “say nothing, do nothing”.

The truth is, our lifestyles impact this world, greatly so.I’m even having a hard time convincing my psychologist of this fact. I think she seems to think that we are all “equally to blame”.

I’m sure other people absolutely cringe when they see me always sharing things about the environment on LinkedIn. But quite frankly, if I lose people’s business as a result of being politically incorrect, maybe “it wasn’t mean to be”. I don’t want to help people ruin this planet. I want to help make it a better place.

So my branding plan is this: what I lose in being politically incorrect, hopefully I gain elsewhere by genuinely being committed to the environment. And if only half the number of art directors woule like to commission an illustration from me, well that just means I’ve got to be twice as good to make up for it. So the quality of my drawings goes up. Right? What’s wrong with that?

I would really like to see other designers and creatives be more vocal. Forget being politically correct. Be brutally honest for once. Have the confidence to know that your work is good enough to lose a few clients to be able to sleep at night.

If you know a product is crap, perhaps more people should say so? I won’t work for fossil fuel companies. Well I would, only for about $800M. I hope people see that ethos is part of my brand.

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