I will continue to drink Pepsi. In fact, the only thing contained within my “new” vintage kelvinator man-cave fridge… is a bottle of pepsi (and a metal ice cube tray).
Why I don’t think it is that bad is that it at least *tries* to be anti-establishment. What’s wrong with that? Isn’t that a good thing? It’s not sexist. Is it? It’s doesn’t cast police in a negative light. Does it?
It’s not *really* about the black movement either, because asian and muslims are represented more than freakin’ black people! [no offense to black people here]. It could well be a peace or environmental march.
So what? It’s a bit corny in places. It won’t age well. At least it got people’s attention! I think any international corporation that promotes art and music is better than one that doesn’t…
What the fuck to millenials even want? Yes, it’s sugar water. It’s water, flavoured with sugar. But it’s never pretended to be anything else, has it?
As of this moment, it’s fast approaching 60,000 ‘dislikes’. But then, that’s the problem with youtube isn’t it? Youtube has dislikes. Every other fucking social media outlet only has likes. Maybe that tells you something. Maybe people who watch youtube are just… unhappy trolls?
I do not get what everyone is complaining about. But then, I’m not a millenial. I think it’s an over-reaction. The ad is just not that bad (IMHO).
I bet you if most people had have loved the very same ad, by chance, then of course everyone else would love it too.
Now all the marketers are trying to to analyse why it ‘failed’. Maybe it just failed because… some young people like to whinge and complain about everything? If it wasn’t this, it would be something else…