Vida Enigmática

"Who speaks for Earth?"

Who speaks for Earth?

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What is the environmental cost of consumerism?

April 1, 2016 — leslie dean brown

“We’re very very disconnected from what we consume. So because of the widening degrees of separation between the consumer and the consumed we no longer have any real appreciation for the embodied energy, the embodied destruction, the embodied suffering that goes in to every stage of the supply chain in the things we buy.” — Mark Boyle

I‘m sure that most consumers don’t care less what chemical elements are used in the manufacture of all the products that they buy. I’m talking about all the elements and compounds required to make all of these products function like they do. But consumers should care. We should care about what products are made of, what they are made from.

But with things like consumer electronic devices, customers simply don’t think about their ‘ingredients’ much. I think the problem with this world today is that consumers don’t question the true origin of synthetic materials, let alone how they are extracted and processed.

I think people really need to wake up and ask where their materials are coming from, learn about all the many processing steps each material requires (extraction, refinement, manufacturing, production) and also ask what happens to all these materials at the end of the product’s life. In many cases, even with recycling of plastic/paper/metal, the majority of materials on the periodic table aren’t being recycled and are ending up in landfill (and/or the ocean).

I think each product sold should have an ‘ingredients’ label showing exactly what materials are in it. That way, people could [eventually] reference which materials have the highest ecological impact…

The obvious exception is of course food. Wherever food is concerned, then consumers quite rightly want to know what they are consuming. We want to know all the food ingredients. We want to know what we put into our bodies.

[Read more…]

Where do you want to go today? [Windows upgrade psychology]

March 10, 2016 — leslie dean brown

A few days ago I received yet another persistent reminder to upgrade to Windows 10 for free. So I thought I’d share some insights from a long-time windows user. Here is my open letter to Microsoft.

Dear Microsoft,

It all began with that nagging little popup thingo at the bottom right of my computer screen. I don’t know about the other X00 million people, but I personally found that so annoying I soon disabled it. As soon as I realised it wasn’t going to disappear on it’s own. As soon as I saw the pattern. Why did I do that? I did it because I know that it was far easier than upgrading the whole OS.

There’s a famous quote about lazy people at Microsoft:

“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.”– Bill Gates

Now you have taken to my inbox. Several times in fact. Humans are good at recognising patterns, aren’t they? I’m sorely tempted to label your email ‘spam’, because I don’t recall signing up to any email newsletters about Windows upgrades. What’s next? Are you going to be pestering people to upgrade with facebook and twitter? I really don’t think you should do that. Trust me.

Yes we are busy people. Some of us do need reminders. But what about people with good memories? Do you think we have forgotten about your kind offer? Or are you lumping us all in with the forgetful ones? Thanks. [Read more…]

The most powerful people in the world are not who you think.

March 1, 2016 — leslie dean brown

I type “most powerful people” into today’s most powerful internet search engine, google. Seven of the top ten references are made to Forbes’ annual rich list, ranking people according to their estimated net worth. But are rich people really as powerful as they claim to be?

YES they say that money talks. Money can buy people’s opinions. Money can corrupt. Money can certainly get people to do things they wouldn’t otherwise do. In that way, money can definitely change people’s behaviour. But why have we come to regard money as synonymous with power?

For sure, the more you own, the more you have to lose. The more you can be manipulated and blackmailed. But there’s much more to it that that… [Read more…]

Petition to ban the publication of unethical lethal whale research

January 26, 2016 — leslie dean brown

I have started a petition to ban the publication of unethical lethal whale research.

I have attached a transcript of my letters to SpringerLink regarding this issue in chronological order because it makes for more interesting reading. It’s interesting to see Springer’s official stance change completely when they are called out.
Maybe this will make interesting reading for someone… in about 300 years time when people realise that some animals are more important than humans:

From: Dr. Leslie Dean Brown [mailto:info@lesliedeanbrown.com]
Sent: Monday, January 25, 2016 9:56 AM
To: Onlineservice, SCSC
Subject: TN606818 “I speak for whales” [petition: banning lethal whale research] FS

Hello,

I’ll get straight to the point.
As I’m sure you’re aware, people all around the world are getting more and more annoyed with the Japanese that continue to kill whales and do unnecessary scientific research on them. Many people thought the research was all lies. The really scary part is that it is actually true. Yes, they are in fact researching whales… :-(

I am writing to you because some of these papers have been published in the Journal “Polar Biology” with the latest appearing in 2014:
http://link.springer.com/article/10.1007%2Fs00300-013-1424-3

I have started a petition to ban lethal whale research:
http://www.thepetitionsite.com/en-gb/656/717/561/ban-japanese-%22research%22-that-is-lethal-to-whales/

I hope you take notice of this petition and reject all publications by the Japanese Institute of Cetacean Research, North Atlantic Marine Mammal Commission (NAMMCO), the International Whaling Commission (IWC) or any other organisations that are involved in the slaughter of whales and the whale meat industry.

Did you know that the Japanese Institute of Cetacean Research openly sells whale meat in exchange for financial support from the public? [Read more…]

What you don’t have you don’t need it now.

November 13, 2015 — leslie dean brown

How often have you bought something expensive only to want to replace it with something else –something even pricier– within a very short period of time? In short, you’re no longer satisfied with what you have. You want more. You want to maximise.

OOriginally people used to buy higher-priced quality items because they last longer than poorly-made, cheaper items. So the idea was that we’d spend more in the short term but less over the long term. Which is great because buying something that lasts longer it makes more economical and ecological sense. We never used to purchasing a replacement item solely because it was an “improved” model. Originally, we paid for quality items because they added some kind of value to our lives.

Now you may think all of the vendor’s products are so good, that you want to buy more than one model, so that you can choose which one to use based on your personal preference that particular day. A bit like the Thunderbirds — they had a fantastic selection of transport vehicles to choose from, didn’t they?

Usually you feel strangely compelled to buy something new because the new product is bigger, better, faster, more accurate, has more features, contains more memory, is smaller and lighter, stronger or more fashionable. Brands have become so strong today that we start to define our own identity by them; we associate with some brands and not others.

But where exactly did we go so wrong? We hardly even question anymore whether we really need the new item — we buy it because we can. We buy it because it’s fun. We also buy it because our government tells us that buying things is “good for the economy”.

Most people don’t even give so much as a second thought about throwing out something that still functions. These days, things become superceded or obsolete at crazy rate.

[Read more…]

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