thing – Page 3

My politcally incorrect branding plan.

March 24, 2017 — leslie dean brown

Here’s the thing, I know I shouldn’t mention politics where business & branding is concerned.

I *know* I should be more politically correct. But quite frankly, I don’t care. Or I do care somewhat, but I don’t let that stop me… I see icecaps are melting and still no one says anything through official channels. I don’t see any designers criticising Porsche for making their gas-guzzling 5.0L V8-engined Cayenne for example.

Yes I see all the other designers and creatives and their ‘approach’. And I think 99.9% simply prefer to remain silent.

But I don’t see too many designers with a science background. And my science background CANNOT allow me to sit idly by and “say nothing, do nothing”.

The truth is, our lifestyles impact this world, greatly so.I’m even having a hard time convincing my psychologist of this fact. I think she seems to think that we are all “equally to blame”.

I’m sure other people absolutely cringe when they see me always sharing things about the environment on LinkedIn. But quite frankly, if I lose people’s business as a result of being politically incorrect, maybe “it wasn’t mean to be”. I don’t want to help people ruin this planet. I want to help make it a better place.

So my branding plan is this: what I lose in being politically incorrect, hopefully I gain elsewhere by genuinely being committed to the environment. And if only half the number of art directors woule like to commission an illustration from me, well that just means I’ve got to be twice as good to make up for it. So the quality of my drawings goes up. Right? What’s wrong with that?

I would really like to see other designers and creatives be more vocal. Forget being politically correct. Be brutally honest for once. Have the confidence to know that your work is good enough to lose a few clients to be able to sleep at night.

If you know a product is crap, perhaps more people should say so? I won’t work for fossil fuel companies. Well I would, only for about $800M. I hope people see that ethos is part of my brand.

The only constant is change.

March 17, 2017 — leslie dean brown

Today I’d like to talk about change. We live in a changing world. And yet most people seem to be very afraid of change…

When people talk about ‘change’, it’s usually on ordinary time scales: milliseconds, seconds, minutes, days, weeks, months and years.

Unless you’re a scientist, you rarely talk about change on timescales involving decades, centuries or millennia. Do you?

I’ve noticed most people don’t like change. People get all anxious whenever anyone speaks of change. We get anxious about changes outside of our control. We get anxious too about changes that are self-imposed.

Here’s the thing: most people are afraid of change when it is too great for them to cope. So they block it out, go into denial and distract themselves by doing something else like watching TV. [Read more…]

The principle of “the five whys”.

March 5, 2017 — leslie dean brown

It’s called “the five whys”. And it’s one of the most powerful tools we have at our disposal.

I think more people should use this technique so that we can improve society. What is it? What does it entail?

It was ‘invented’ at the Toyota corporation as a method of determining the root cause of something unwanted. You keep asking the question why, a bit like a bratty little kid who first figures out the true power of the word ‘why’.

The central idea is to keep on asking ourselves the ‘why’ questions — we keep asking ourselves why something is so, even if we might not like the answers.

For example, if we apply the principles of the five whys to depression, we may discover the true cause of depression (at least in some people). Scientists have got to the point that they can determine whether someone is depressed based on their brain chemistry. Right, but do they then ask the further question: what causes those brain chemicals to be different? One line of research will lead to a ‘cure’. But the other will lead to ‘prevention’. Which is better? I already know the answer.

It’s no good knowing about brain chemicals if we don’t know what factor change the chemicals in the first place. Otherwise we will never prevent depression, we will only have a ‘cure’. So I think asking the five whys in terms of depression is a simple but effective approach. I think that is part of the success of the very simple approach to holistice medicine.

And this is why I think psychology is a very powerful and underrated tool. Because psychologists, unlike psychiatrists, get to the root causes. Psychologists are already three steps ahead of the scientists studying brain chemistry. Because first of all, psychologists have already figured this out. Secondly, they are already asking the five whys. In fact, they are asking a hundred or even a thousand whys. And they already know that depression has triggers. It’s their job to look for the triggers.

The triggers in my case are a mixture of genetic and environmental. They are genetic because I’m told that I have the ‘melancholy’ or inhereted type of depression as opposed to aquiring depression. That’s all I know.

I can tell you right now what causes my depression, what triggers it. I’m going to do this in point form:

Firstly, seeing concrete everywhere. I believe that it’s a horrible ugly material. It’s overused, it’s grey and —unlike nature— it’s very prone to being sprayed with graffiti.
Suburbs. Yes. suburbs. I generally find suburbs ugly and therefore depressing. Particularly places that have been either not well designed or overdesigned. That includes all forms of urbanisation, land clearing and ‘development’.
I generally find any place without trees quite literally depressing. So in my opinion, if you’re a town planner or an architect, and you’re reading this, the best thing you can do is a) design around existing trees b) plant more trees (and not just in a hole in the asphalt, because as one person put it: “a tree is a community”)
Cars with exhaust pipes. Because I have known for some 25 years now about global warming. It’s time to stop producing fucking internal combustion engines already and build more electric-powered cars.
Grass. I find the patch of mono-specific grass to be unnatural and therefore depressing. I think back gardens need to look more like meadows. That would attract bees and other insects like dragonflies.
Lately, mowers. Why do we even mow grass? Really, what for? If we don’t like long grass, why did we put it there to start with? Depressing.

Today, that’s all I’d like to talk about. But in future I will return to the subject of the five whys, but next time it will be applied to GMOs.

Future optimism scale

February 24, 2017 — leslie dean brown

Knowing what I know about materials, their effect on ecology and people’s obsession with consumerism, I give humanity a score of about, oooh, 2.9. (and that’s me trying very hard to be generous and optimistic)

And you can subtract 0.1 from that number for every decade after that.

The trouble I see is that people are becoming more and more disconnected from what they buy. They don’t see the impact that it is having on other parts of the world. They don’t see any direct or local impacts, so some people even think “everything is rosy”.

On top of that, product life cycles are getting shorter and shorter and shorter, which is bad. We should be reward companies that sell timeless designs. Because there is less of an environmental footprint if you manufacture the same thing without any changes. Every time a part changes shape, moulds also have to change, that is not good for the environment. And the manufacturing phase of synthetic products contributes more to pollution than their end-of-life disposal.

90% of people refuse to even talk about it, like the problems will all magically “go away”. Cat videos get more likes on social media than most current environmental issues. And I find that to be quite saddening.

I don’t even think climate change or overpopulation is the biggest threat. It’s probably land clearing. We’re not even giving nature the chance to recover! If urbanisation continues, there just won’t be anywhere for other species to go! And it has been said that if insects disappear, we will soon follow. I think a greater threat to humanity is a mass extinction.

People should try to realise that if you put a great big hermetically-sealed dome right over the top of Manhatten, for example, it probably wouldn’t even work, because central park does not produce enough oxygen, and there is not enough space to grow food and get other material resources…

Probably the worst thing of all is the collusion between government, politics and business. The wrong people are being the most rewarded.

It’s not even 2100 that people should even worry about. It’s the centuries that follow that. With the current rate of deforestation, it’s not going to be a very fun world to live in…

Do keep in mind, I give [some] other species a much higher score than us, many an 8, 9 or even 9.9999 for some. But unfortunately, many many others (mammals and amphibians) will be, like, 0.1, 0.2 or 0.3. That’s really how bad it is. There are species out there with only a dozen specimens in existence.

What I think of ‘Lord’ Christopher Monckton.

February 14, 2017 — leslie dean brown

[Read more…]

Here’s the thing, I know I shouldn’t mention politics where business & branding is concerned.

Today I’d like to talk about change. We live in a changing world. And yet most people seem to be very afraid of change…

It’s called “the five whys”. And it’s one of the most powerful tools we have at our disposal.

Knowing what I know about materials, their effect on ecology and people’s obsession with consumerism, I give humanity a score of about, oooh, 2.9. (and that’s me trying *very* hard to be generous and optimistic)

Knowing what I know about materials, their effect on ecology and people’s obsession with consumerism, I give humanity a score of about, oooh, 2.9. (and that’s me trying very hard to be generous and optimistic)